M&S Using Datamatrix 2D Bar Codes

Alex Dutton and I are on our way to see the guys in Bristol who are
part of the JISC funded Rapid Innovation project “Mobile Campus
Assistant” (link to follow).

En route we noticed that Marks and Spencer have started putting 2D
barcides on some of their products to provide bits of information to
their customers.

Although there isn’t all that much useful on there at the moment, I
think it has potential to deliver some interesting ideas in the
future. I would be quite interested to see what kind of take up M&S
have from this.

My personal incling is that there may well be a large response
initially as they publish these codes on their products but unless
they can deliver some compelling content the trend will die down.

See and download the full gallery on posterous

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